Where 2022 Ad Spend Is Going (And How To Get Ahead Of The Trends)

By Donna Robinson / January 31, 2022

There is a multitude of factors to consider and important decisions to make when creating an advertising budget. Aside from choosing the right channels and tactics to meet their own strategic goals, a brand must take the state of its industry as well as the latest marketing and advertising trends into account to create ad campaigns that will stand up against those of its competitors.

Brands don’t  want to jump on any old bandwagon or social platform without a good reason to do so, and this year, they’ll once again be seeking the right avenues to reach their target markets. From diversifying with an integrated multichannel approach to doubling down in a specific medium such as digital, television, print or social, the options are endless.

With their insight into where ad dollars are being spent in real time, the members of Forbes Agency Council can forecast where brands will be spending their budgets this year. See their predictions below, along with good ways for brands to get ahead of these trends.

12. Increased CTV Ad Spend Across All Industries

While spend by channel typically varies by industry, we expect a surge in CTV spending from brands across all industries. While many marketers are shifting spend away from linear TV, we expect investment to come from digital channels, as CTV offers the sophisticated targeting of programmatic advertising with a comparable reach to linear TV for a much lower cost. – Donna Robinson, Collective Measures

Read Full Article on Forbes Agency Council

Image Source: Forbes Agency Council