25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More

Use keywords for more than SEO

Keyword research can sometimes get a bad rap as part of some ho-hum boring SEO thing. In reality, keyword research informs you how people are searching. How people are searching is extraordinarily valuable information for content creation and a lot of business decisions. You should be using keyword research to inform your navigation. You should be thinking about keyword research in product ideation, how you should talk about your product, what you should name your product. Don’t limit yourself to just using keyword research for SEO metas and heading tags. – Katie Tweedy, Not Your Momma’s Keyword Research

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