Content Marketing Is Not For Everyone

By Katie Tweedy / Content Marketing + Strategy Supervisor 

Advertising Week 360 / May 10, 2021

Content marketing is not a silver bullet. It’s not a quick fix. It is not a vehicle for fast sales, and it’s not for the faint of heart. Content marketing is, however, the most sustainable way to grow demand and a loyal audience. If you’re in need of immediate results, content marketing is not for you. But if you’re after long-term success and growing your audience base, you’ve found your match.

Industry-wide, marketers now understand the importance of content for overall success. But many marketers are still unaware of the time and effort successful content strategy requires and often expect fast returns, abandoning their efforts when they don’t see immediate success. Don’t be one of those marketers.

Read the full story on AW360