16 Go-To Agency Tactics For Increasing Site Engagement And Conversions

By Donna Robinson / April 21, 2021

Increasing customer engagement can give your business a head start on achieving the end goal of every company with an e-commerce component: turning website traffic into sales. It can be easier to lead prospects through your sales and marketing funnel and convert them into paying customers if you can first draw their interest with some element on your website, then keep them there long enough to decide that your product or service will suit their needs.

The trick, of course, is knowing which tactics will work best to meet your goal of gaining and retaining the attention of your particular target audience as they consider what you have to offer. Below, 16 members of Forbes Agency Council share their go-to tactics for boosting engagement with prospects and customers with a specific objective of helping convert their browsing into sales.

7. Invest In First-Party Data And Tracking Alternatives

Brands and agencies alike must invest in first-party data and tracking alternatives, or else campaign performance will take hit after hit. With the death of the third-party cookie on major Web browsers on the horizon and Apple’s iOS 14 update that limits mobile user tracking, your search campaigns will fall behind unless you prepare your campaigns now. – Donna Robinson, Collective Measures

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Image Source: Forbes Agency Council