13 Smart Ways To Inspire User-Generated Content Creation

By Donna Robinson / November 24, 2020

The best marketing is often created by consumers. Recommendations from real individuals go such a long way toward promoting a brand’s message because people will often trust satisfied customers before the brand’s claims about itself. User-generated content that showcases the benefits a product or service has delivered can be branded and used in many different ways to sway audiences with the undeniable power of actual reviews.

If you can increase the chances that customers will share their delight in your offerings, you stand to build a considerable supply of user-generated marketing materials with which you can generate leads to more happy customers and more cost-effective UGC to utilize. Here, 13 members of Forbes Agency Council explore some of the best ways to promote content being created by customers and fans of your brand.

8. Give Away Free Products

Send consumers free items with encouragement to post about them on social channels. Or prompt fans to post UGC with a specific hashtag and brand tag as an entry to win a free product. Bottom line: People love freebies and will go to great lengths for them, so capitalize on that. It can lead to great user-generated visuals and positive product reviews. – Donna Robinson, Collective Measures

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Image Source: Forbes Agency Council