SEPTEMBER 24
Discover by Collective Measures
Join us on Tuesday, September 24 at the McNamara Alumni Center in Minneapolis for our tenth annual event: Discover by Collective Measures (formerly known as Digital Breakfast). This hybrid event is more than just a learning event for marketing professionals — it’s an experience designed to inspire and elevate your understanding of the ever-evolving marketing landscape. To celebrate a decade of our hallmark event, Discover by Collective Measures promises a morning of inspiration, innovation and invaluable insights featuring a keynote presentation from Forrester and breakout sessions led by Collective Measures experts. Whether you’re a seasoned marketer or new to the industry, join us!
Get Registered
Event details
LOCATION
McNamara Alumni Center
200 SE Oak St.
Minneapolis, MN 55455
Virtual
Zoom link will be shared closer to event
SCHEDULE
8:00 a.m. – 9:00 a.m.
Breakfast + networking
9:00 a.m. – 10:00 a.m.
Keynote presentation by Audrey Chee-Read, Forrester principal analyst
10:00 a.m. – 11:30 a.m.
Collective Measures breakout sessions covering topics including audience insights, social media, and retail media.
Keynote details
Culture Shapes Consumers: The Key Consumer Behaviors To Track In 2025 And Beyond
Consumers are more alike than not. But if it’s that simple, then what influences consumer behavior? One simple thing: culture. Rather than waiting to see how consumers behave, brands can predict what will happen by understanding the macroeconomic factors that are driving consumer behavior. So, let’s look at a crystal ball together and find out:
- The key consumer behaviors to look for in the next year
- How cultural factors influence them
- What this means to marketers
AUDREY CHEE-READ
Principal analyst at Forrester
Audrey concentrates on consumer behavior through the lens of B2C CMO priorities. Her focus is centered around bringing the voice of the customer into every room through a deep understanding of consumer behaviors and trends and how they inform brand strategies.
Collective Measures breakout sessions
Join Collective Measures’ experts in exploring the digital landscape with a future-forward lens. Attendees will have the opportunity to attend two of the three breakout sessions at this year’s event.
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Matt Larson
Vice President of Media and Connections Strategy
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Mike Baranowski
Vice President of Analytics and Data Engineering
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Christopher Spong
Associate Director, Social Media + Communications
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Ashley Terpstra
Media Director
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Abby McNally
Director of Connections Strategy + Brand Media
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Heather Rist Murphy
Vice President of Brand + Consumer Engagement
Breakout session details
Beyond the cart: retail media strategies for brands rewriting the rules
Matt Larson + Mike Baranowski
Retail media tactics have evolved from purely focusing on on-site revenue-driving opportunities to engaging across the entire path to purchase. While opportunities for brands engaging in retail media efforts continue to expand, what opportunities exist for those brands outside of CPG? Join this session and leave with a better understanding of:
- Retail media networks and their expanded capabilities
- How to leverage retail media data to fuel performance for non-retail media brands
- A multipronged approach to measuring effectiveness of retail media efforts
Unlocking value in social media: strategies to align brand + consumer success
Christopher Spong + Ashley Terpstra
Social media channels like TikTok, Instagram, and YouTube have become core discovery engines. Consumers can easily find products, discover new trends, and consume content that align with their interests. But how can social both create value for the end user and the brand itself? Attend this breakout session and learn:
- The importance of leveraging a holistic social approach to bring value to customers
- How to unlock brand and consumer insights to fuel holistic social media + marketing efforts
- The keys to driving success alongside the evolution of platforms + consumer behaviors
Invest in your audience so they invest in you
Abby McNally + Heather Rist Murphy
Marketing is no longer a “build it and they will come” landscape. As we navigate an increasingly cluttered world, advertisers must understand how to evolve their approach to audiences to resonate with the modern-day consumer. Join this breakout session and learn:
- How audience strategies help maximize ROI and create positive brand experiences
- Why leveraging multiple datasets is essential to gain a comprehensive view of current and future audiences
- How to strike a strategic balance of segmentation and scale to capture all audiences
Are you ready to Discover?
REGISTER NOWFAQs
Recommended parking
We recommend all attendees park at the University Avenue Parking Ramp adjacent to the venue. This is located at 1926 University Ave. SE, Mpls. 55455.
Other nearby parking options include:
- Front Entrance & Circle Drive: 200 Oak St. SE, Mpls. 55455
- Washington Avenue Parking Ramp: 501 SE Washington Ave, Mpls. 55455
- Oak Street Ramp: 401 SE Oak St, Mpls. 55455
For more information about parking and directions to the venue, click here.
Yes! A complimentary light breakfast of pastries and coffee will be served buffet-style from 8:00 a.m.–9:00 a.m.
Yes! Please email info@collectivemeasures.com to change your registration type.
