The Challenge
While Dunn Brothers offers a very unique experience, it competes against other coffee shops that appear on every corner. To remain competitive and stay top of mind in a highly competitive space, Dunn Brothers knew refreshing its digital presence was a necessity. Dunn Brothers called on Collective Measures to help with its social media efforts – both paid and organic.
The solution
We knew the first place to start was to audit Dunn Brothers’ existing social channels: Facebook, Twitter, Instagram, and YouTube. Specifically, we:
What did we find?
The results
Collective Measures developed a comprehensive social content strategy that included recommendations for both paid and organic social executions. The overarching strategy centered on growing the Dunn Brothers brand and driving in-store traffic by generating awareness with new prospects, creating meaningful engagement with customers, and providing a quality experience across all digital channels.
For each of Dunn Brothers’ social channels (Facebook, Twitter, Instagram, and YouTube), we detailed individual goals, purpose, primary audiences, and key measurement metrics. We also created a social measurement strategy, an editorial calendar framework, and a paid social media plan that brought it all to life.