Nina Hale speaking at BMA-MN’s February Event

Nina joined two clients at the Business Marketing Association of Minnesota’s February event. The presentation and discussion afterwards focused on what’s new in Search and Social with specific case studies from 3M and Stratasys, a leader in 3D printing systems. Both companies utilize a variety of marketing channels and work with Nina Hale Inc for search engine marketing services. The full presentation “What’s New in Search Marketing” is available at the BMA’s website. From the BMA-MN site: “Craig Berdie, Search Marketing Manager at 3M, Heather Hayes, Interactive Marketing Supervisor at Stratasys and Nina Hale, Founder and President of Nina Hale Inc. shared a case studies with performance data, tactical insights from a marketing perspective including channel conflict, lead generation, social for B2B, LinkedIn and the latest on Google’s algorithm and the impact on social. The presentation included how social media is impacting natural search results (SEO) and what companies are doing to increase its organic search. Additionally, the panelists discussed specific marketing challenges, what was done, and results, along with insights and learnings along the way.”