Bluesky uncovered: separating myth from reality in its post-election surge
While the platform resembles X’s interface, the way it operates is fundamentally different. That’s down to its decentralized nature (the platform is built on the AT Protocol — an open, decentralized network), which allows users more control over their data and content. How so? Because user data isn’t stored on centralized servers the way they are on platforms like Facebook, Instagram, Snapchat and TikTok, for example.
“Our open social network returns choice to users, gives developers the freedom to build, and gives creators independence from platforms,” Bluesky’s Emily Liu told Digiday.
Bluesky is giving Threads and X a run for their money
If you believed the headlines, you might think that’s the case. But it’s not quite true. Sure, users might be leaving X, saying they’re heading over to Bluesky, but the platform still has a way to go to compete.
Liu told Digiday that Bluesky has already reached 19.8 million users, about a million new users per day over the past few days.
“The majority of new users this week are coming from the U.S., U.K., and Canada, though our top three countries on the network are the U.S., Japan, and Brazil,” she said.
To compare, Meta’s Adam Mosseri posted that Threads had passed the 275 million user mark on Nov. 3, while the last recorded user figures for X was 570 million monthly active users.