Rooted in Results
Thanks to our foundation in performance marketing, we’re experts in interpreting consumer intent to deliver data-driven plans that provide measurable outcomes.
We Think Like Stakeholders, Because We Are
Collective Measures is a media analytics thought leader built on ownership of the work, the thinking, and the outcomes. We all have a stake in what we build, which shapes how we show up.
A Culture Built for What Lasts
What has earned us a 90+% client satisfaction rate, and won us best place to work awards over two dozen times? We believe that’s what happens when ownership, clarity, and conviction align.
Ownership-Minded
Just like you, we’ve got skin in the game. We’ve implemented an ESOP (employee stock ownership plan) structure for over 10 years. Our name nods to our belief in long-term relationships and shared success.
Forward- Looking
We stay in the work, evolving it forward. Progress doesn’t pause once results arrive. It evolves. We’re in it for the long haul, refining, optimizing, and moving with our clients as the landscape shifts.
$
0
M
Media Managed
0
+
Employees
0
+
Years of service
Our
Values
Our DNA is in thinking deeply, moving decisively and collaborating without ego. Progress happens when purpose is shared.
We believe growth is achieved by consistently doing the right thing. It’s why we always put our clients first, confident that good things will follow.
We value clarity, connection, and inclusion. We hire people who think deeply, move decisively, and collaborate without ego — because progress happens faster when everyone is aligned.
Every great decision starts with a clear signal and ends with measurable impact. It’s why the future of Collective Measures is so closely defined by the results we drive for our clients.
We are endlessly curious and passionate about our craft. Progress doesn’t pause once results arrive. It evolves. We’re in it for the long haul, refining, optimizing, and testing as the landscape shifts.
A Constant Challenge to Improve
We strive to hold ourselves to a higher standard in our commitment to diversity, equity, inclusion, and belonging. That means doing never-ending work to recognize our blind spots, engage different perspectives, and provide a welcoming, supportive atmosphere for all. We still have progress to make, but you can follow along with our self-reported data here.
Timeline and Milestones
We were founded with a focused vision, and have expanded thoughtfully over two decades of excellence in client services.
Awards
Skai ShopAble Media Award Winner
Retail Media Excellence – Agency: VTech
Digiday Media Awards Finalist
Best Use of Retail Media: VTech
OMMA Awards Finalist
Pharma/Health/Wellness: Campaign: Medtronic
Healthcare Marketing Impact Awards
Integrated Campaign of the Year: Medtronic
Minneapolis/St. Paul Business Journal
Best Places to Work: (Large-Sized Category)
Star Tribune Top Workplaces
Voted a top 200 top workplace
Retail Media Excellence – Agency: VTech
Digiday Media Awards Finalist
Best Use of Retail Media: VTech
OMMA Awards Finalist
Pharma/Health/Wellness: Campaign: Medtronic
Healthcare Marketing Impact Awards
Integrated Campaign of the Year: Medtronic
Minneapolis/St. Paul Business Journal
Best Places to Work: (Large-Sized Category)
Star Tribune Top Workplaces
Voted a top 200 top workplace
Awards
Merit
US Search Awards Finalist
Most Innovative Campaign (PPC): Land O’ Lakes
US Search Awards Finalist
Best Integrated Campaign: The Tile Shop
Digiday Technology Awards Finalist
Best Marketing Analytics Platform
Minneapolis/St. Paul Business Journal
Best Places to Work: (Large-Sized Category)
Star Tribune Top Workplaces
Voted a top 200 top workplace
MSPBJ Advertising List
List of leading advertising agencies in the Twin Cities region (#7)
AdFed MN
32 under 32: Laura Foote
US Search Awards Finalist
Most Innovative Campaign (PPC): Land O’ Lakes
US Search Awards Finalist
Best Integrated Campaign: The Tile Shop
Digiday Technology Awards Finalist
Best Marketing Analytics Platform
Minneapolis/St. Paul Business Journal
Best Places to Work: (Large-Sized Category)
Star Tribune Top Workplaces
Voted a top 200 top workplace
MSPBJ Advertising List
List of leading advertising agencies in the Twin Cities region (#7)
AdFed MN
32 under 32: Laura Foote
Milestones
Allison McMenimen Bakken and Luke Schlegel are named Co-Presidents of Collective Measures
Awards
Digiday Awards Finalist
Finalist, Best Search Campaign – Room and Board
US Search Awards Finalist
Finalist, Best use of Search – Retail / Ecommerce (PPC) – EVEREVE
Search Engine Land Awards Finalist
Finalist, Best commerce search marketing initiative – PPC – EVEREVE
Star Tribune Top Workplaces
Voted a top 200 best places to work
AdFed MN
32 under 32: Alex Ostermann
Finalist, Best Search Campaign – Room and Board
US Search Awards Finalist
Finalist, Best use of Search – Retail / Ecommerce (PPC) – EVEREVE
Search Engine Land Awards Finalist
Finalist, Best commerce search marketing initiative – PPC – EVEREVE
Star Tribune Top Workplaces
Voted a top 200 best places to work
AdFed MN
32 under 32: Alex Ostermann
Awards
Sales and Marketing Technology Award
Winner, Product of the Year (Small Company) – Practix
Content Marketing Awards
Finalist, Best Content Marketing Program in Retail – Room & Board
Star Tribune Top Workplaces
Voted a top 200 best places to work
MSPBJ Advertising List
List of leading advertising agencies in the Twin Cities region (#8)
AdFed MN
32 under 32: Tyler Weber
AdFed MN
32 under 32: Liz Kremer
Winner, Product of the Year (Small Company) – Practix
Content Marketing Awards
Finalist, Best Content Marketing Program in Retail – Room & Board
Star Tribune Top Workplaces
Voted a top 200 best places to work
MSPBJ Advertising List
List of leading advertising agencies in the Twin Cities region (#8)
AdFed MN
32 under 32: Tyler Weber
AdFed MN
32 under 32: Liz Kremer
Awards
Adweek Performance Marketing Awards
Brand Campaign of the Year – Deluxe Small Business Revolution (Season 5)
CampaignUS Media Awards
Gold, Best Data-Driven Media Plan – Land O’Lakes
The US Search Awards
Finalist, Best Use of Search / B2B (PPC) – New England BioLabs
The US Search Awards
Finalist, Best Use of Data (PPC) – Land O’Lakes
Content Marketing Awards
Finalist, Best Use of Multichannel Social Media in Content Marketing – Land O’Lakes
Google Premier Partner Awards
Finalist, Premier Partner of the Year in Diversity, Equity & Inclusion – Minnesota Public Radio
The Drum Awards for Digital Industries
Highly Commended, Best Use of Pinterest – The Tile Shop
Star Tribune Top Workplaces
Voted a top 150 best places to work (#11)
INC 5000
List of Fastest Growing Private Companies in America (#4,871)
Deltek Workbook
Marketing Agency Most Valuable Projects Award
Twin Cities Business Notable Leaders in Finance
Luke Schlegel – EVP, Operations + Analytics
AdFed MN
32 under 32: Grant Kramme
AdFed MN
32 under 32: Clara Kohrs
Forbes Agency Council
Content contributor and member: Donna Robinson
Brand Campaign of the Year – Deluxe Small Business Revolution (Season 5)
CampaignUS Media Awards
Gold, Best Data-Driven Media Plan – Land O’Lakes
The US Search Awards
Finalist, Best Use of Search / B2B (PPC) – New England BioLabs
The US Search Awards
Finalist, Best Use of Data (PPC) – Land O’Lakes
Content Marketing Awards
Finalist, Best Use of Multichannel Social Media in Content Marketing – Land O’Lakes
Google Premier Partner Awards
Finalist, Premier Partner of the Year in Diversity, Equity & Inclusion – Minnesota Public Radio
The Drum Awards for Digital Industries
Highly Commended, Best Use of Pinterest – The Tile Shop
Star Tribune Top Workplaces
Voted a top 150 best places to work (#11)
INC 5000
List of Fastest Growing Private Companies in America (#4,871)
Deltek Workbook
Marketing Agency Most Valuable Projects Award
Twin Cities Business Notable Leaders in Finance
Luke Schlegel – EVP, Operations + Analytics
AdFed MN
32 under 32: Grant Kramme
AdFed MN
32 under 32: Clara Kohrs
Forbes Agency Council
Content contributor and member: Donna Robinson
Awards
AdFed’s The Show
Gold, Integrated Advertising Campaign – Regional / National B2B
MediaPost OMMA Awards
Finalist, Excellence in CPG Category – Land O’Lakes
Star Tribune Top Workplaces
Voted a top 150 workplace
Forbes Agency Council
Content contributor and member: Donna Robinson
Gold, Integrated Advertising Campaign – Regional / National B2B
MediaPost OMMA Awards
Finalist, Excellence in CPG Category – Land O’Lakes
Star Tribune Top Workplaces
Voted a top 150 workplace
Forbes Agency Council
Content contributor and member: Donna Robinson
Milestones
Nina Hale rebrands to Collective Measures.
Awards
AdFed’s The Show
Finalist, Online/Interactive Branded Content + Entertainment with Deluxe Corporation + Fasthorse (awarded silver)
AdFed’s The Show
Finalist, Integrated Advertising Campaign – Regional/National B2B Campaign with Deluxe Corporation + Fasthorse (awarded bronze)
Search Engine Land
The Landy Awards: Finalist, Best B2B Search Marketing Initiative (SEO) – Deluxe Inkhead
Media Post / OMMA
Finalist, Best in Pharma/Health and Wellness Campaign
US Search Awards
Shortlisted, Best Integrated Media Campaign
Star Tribune
Top 150 Workplaces: Rank #12
Minneapolis/St. Paul Business Journal
Best Places to Work: Rank #9 (Medium-Sized Category)
Inc. Magazine
5000 Fastest Growing Private Companies: Rank #4,852
AdFed MN
32 under 32: Lauren Beerling & Abby McNabb
Minneapolis/St.Paul Business Journal MVP Award
Honoree: Terri Hart
Finalist, Online/Interactive Branded Content + Entertainment with Deluxe Corporation + Fasthorse (awarded silver)
AdFed’s The Show
Finalist, Integrated Advertising Campaign – Regional/National B2B Campaign with Deluxe Corporation + Fasthorse (awarded bronze)
Search Engine Land
The Landy Awards: Finalist, Best B2B Search Marketing Initiative (SEO) – Deluxe Inkhead
Media Post / OMMA
Finalist, Best in Pharma/Health and Wellness Campaign
US Search Awards
Shortlisted, Best Integrated Media Campaign
Star Tribune
Top 150 Workplaces: Rank #12
Minneapolis/St. Paul Business Journal
Best Places to Work: Rank #9 (Medium-Sized Category)
Inc. Magazine
5000 Fastest Growing Private Companies: Rank #4,852
AdFed MN
32 under 32: Lauren Beerling & Abby McNabb
Minneapolis/St.Paul Business Journal MVP Award
Honoree: Terri Hart
Awards
Search Engine Land
The Landy Awards: Finalist, Best B2C SEM Initiative – Enterprise (TRX)
The Drum Search Awards
Nominated for Best PPC Campaign (TRX)
US Search Awards
Shortlisted BEST PPC Campaign (TRX)
Star Tribune
Top 150 Workplaces: Rank #41
Minneapolis/St. Paul Business Journal
Best Places to Work: Rank #9 (Medium-Sized Category)
Minneapolis/St. Paul Business Journal
Fast 50 (fastest-growing companies): Rank #48
Inc. Magazine
5000 Fastest Growing Private Companies: Rank #4,988
AdFed MN
32 under 32: Sarah Petit
Forbes Agency Council
Content contributor and member, Donna Robinson, 2018
The Landy Awards: Finalist, Best B2C SEM Initiative – Enterprise (TRX)
The Drum Search Awards
Nominated for Best PPC Campaign (TRX)
US Search Awards
Shortlisted BEST PPC Campaign (TRX)
Star Tribune
Top 150 Workplaces: Rank #41
Minneapolis/St. Paul Business Journal
Best Places to Work: Rank #9 (Medium-Sized Category)
Minneapolis/St. Paul Business Journal
Fast 50 (fastest-growing companies): Rank #48
Inc. Magazine
5000 Fastest Growing Private Companies: Rank #4,988
AdFed MN
32 under 32: Sarah Petit
Forbes Agency Council
Content contributor and member, Donna Robinson, 2018
Milestones
Our founder, Nina Hale, sold the agency to her employees, establishing 100% employee ownership through an ESOP (employee stock ownership plan).
Milestones
Nina Hale set up shop as a one-woman search marketing consultancy.
Our Leadership
Meet the people who are shaping our employee-owned culture.
Work with Us
Each employee that joins Collective Measures has the opportunity to shape our shared expertise and trajectory. If your excitement for what you do matches ours, we’d love to get to know you.
