Thank you for attending Discover by Collective Measures
WE CAN’T WAIT TO SEE YOU NEXT YEAR!
Thank you to everyone who joined us on September 24! We hope the event offered valuable insights, meaningful connections, and renewed energy for the months ahead. We trust you enjoyed the networking breakfast, the breakout sessions, and our keynote speaker from Forrester, Audrey Chee-Read.
You chose two breakout sessions to attend, but did you want to attend all three? You can find recordings of the three breakout sessions below!
Collective Measures breakout sessions
Join Collective Measures’ experts in exploring the digital landscape with a future-forward lens.
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Matt Larson
Vice President of Media and Connections Strategy
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Mike Baranowski
Vice President of Analytics and Data Engineering
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Christopher Spong
Associate Director, Social Media + Communications
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Ashley Terpstra
Media Director
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Abby McNally
Director of Connections Strategy + Brand Media
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Heather Rist Murphy
Vice President of Brand + Consumer Engagement
Breakout session details
Beyond the cart: retail media strategies for brands rewriting the rules
Matt Larson + Mike Baranowski
Retail media tactics have evolved from purely focusing on on-site revenue-driving opportunities to engaging across the entire path to purchase. While opportunities for brands engaging in retail media efforts continue to expand, what opportunities exist for those brands outside of CPG? Join this session and leave with a better understanding of:
- Retail media networks and their expanded capabilities
- How to leverage retail media data to fuel performance for non-retail media brands
- A multipronged approach to measuring effectiveness of retail media efforts
Unlocking value in social media: strategies to align brand + consumer success
Christopher Spong + Ashley Terpstra
Social media channels like TikTok, Instagram, and YouTube have become core discovery engines. Consumers can easily find products, discover new trends, and consume content that align with their interests. But how can social both create value for the end user and the brand itself? Attend this breakout session and learn:
- The importance of leveraging a holistic social approach to bring value to customers
- How to unlock brand and consumer insights to fuel holistic social media + marketing efforts
- The keys to driving success alongside the evolution of platforms + consumer behaviors
Invest in your audience so they invest in you
Abby McNally + Heather Rist Murphy
Marketing is no longer a “build it and they will come” landscape. As we navigate an increasingly cluttered world, advertisers must understand how to evolve their approach to audiences to resonate with the modern-day consumer. Join this breakout session and learn:
- How audience strategies help maximize ROI and create positive brand experiences
- Why leveraging multiple datasets is essential to gain a comprehensive view of current and future audiences
- How to strike a strategic balance of segmentation and scale to capture all audiences
