Practix by Collective Measures Recognized as 2022 Product of the Year

Minneapolis, MN — July 26, 2022 — The Business Intelligence Group named Practix by Collective Measures “Product of the Year” in the 2022 Sales and Marketing Technology Awards, also known as The Sammys. The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers.

Practix combines the best of both worlds: best-in-class technology coupled with marketing science and media experts who work as an extension of client teams. Its capabilities start with its ability to aggregate data from many sources — internal and external, online and offline — into one solid platform. From there, core key performance indicators can be reported, metrics tracked, models built, and reports customized and delivered right to clients’ inboxes, so they can close the loop from impression to sale. Practix features a suite of capabilities from cross-channel reporting and multi-touch attribution to media mix modeling, consumer journey analytics, and more.

“We are honored that our intelligence engine, Practix, has been named Product of the Year,” said Donna Robinson, CEO of Collective Measures. “The marketing landscape has placed a greater emphasis on drawing clear lines from marketing spend to business results. Practix simplifies that task. Built by our in-house data engineers, its ability to aggregate data continues to help our clients make faster, smarter, and more informed decisions for their business.”

“We are proud to reward and recognize Practix by Collective Measures for their innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their efforts will improve how we all connect with the brands we love for years to come.”

About Collective Measures

We are Collective Measures. A marketing agency that loves the hunt for answers. Founded in 2005 as Nina Hale, we rebranded to Collective Measures in 2020. As a 100% employee-owned company that is laser-focused on driving measurable results for our clients, we feel our new name perfectly reflects the growth we have achieved over the last 17 years. We’re proud to say we’re a 19-time “Best Places to Work” recipient. But, above all, we’re a collective of smart, dedicated, and driven people who go all in to build and execute strategies that bridge data and human behavior. And deliver results.

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives — those with experience and knowledge — judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.