‘Table Stakes’ For Marketers: 15 Things To Budget For In 2022

By Donna Robinson / January 21, 2022

Every year there are new tactics, channels for reaching consumers and methods of converting them to consider when devising a marketing strategy. While you may want to double down on efforts that saw great results last year, there may be other items that should be incorporated into this year’s marketing budget to gain the most traction for your brand and help fuel its growth.

The experts of Forbes Agency Council stay up to date on the latest movements, concepts and trends having an impact in the marketplace. Here, they share what “table stakes” look like for marketers in 2022. See some of the key elements they believe should be accounted for in every brand’s marketing budget in 2022 below.

14. Data-Engineering Solutions To Pull In Nontraditional And Offline Metrics

As data continues to disappear due to an increased emphasis on data privacy on digital platforms, optimizing toward in-platform metrics will no longer be sufficient. To gain a competitive edge and break through the clutter, it will be crucial for marketers to invest in data-engineering solutions to pull in nontraditional and offline metrics, such as product margins and in-store foot traffic. – Donna Robinson, Collective Measures

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